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Burger King Vies for a Comeback

Burger King Vies for a Comeback

Burger King may be on its way to taking back the second largest burger chain title

Burger King attempts to edge out Wendy's

Wendy’s overtook Burger King last year as the second place burger chain in the United States, but Burger King is ready to take the title back, according to an article in Advertising Age.

Wendy’s held 12.3 percent of the nation’s share when they eclipsed Burger King at 12.2 percent, and Burger King is making moves to narrow the gap.

Burger King had an impressive first quarter, adding 4.2 percent same-store sales and 9 percent in April alone. Wendy’s increased same-store sales by less than 1 percent this quarter.

Some experts don’t believe these numbers are indicative of anything concrete. According to industry observers, Burger King had a bad quarter last year, making these increases less significant.

Another reason for the sales increase was most likely Burger King’s couponing push and Wendy’s’ W Burger flop.

"We're less interested in who is number two or number three. We're more interested in being the best in quality," said Wendy’s spokesman Denny Lynch.

Burger King spent a lot of money on big-name celebrities appearing in their ads, such as Jay Leno, David Beckham, and Mary J. Blige. The ads quickly ran into legal troubles musically, causing the Blige ad to be pulled indefinitely.

"The common thread is they're both trying to go back to their roots,” said Sara Senatore, senior analyst at Bernstein Research. “And they both went too far away from talking about the quality of their food."

Burger King has also been in the news lately for stepping up its competition abroad. Check out Burger King's truffle burger launch in Hong Kong here.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Customers Can’t Believe Burger King Just Cut THIS From Their Menu

Burger King just cut its classic apple pie from its menu, and customers are so sad to see it go!

The chain’s Dutch Apple Pie was a favorite treat among Burger King customers. Unfortunately, due to Burger King’s supplier stopping production of the apple pie, the fast food chain can no longer serve this customer favorite.

Keep reading for everything we know!

A company spokesperson told FOX Business, "&ldquoBurger King restaurants will no longer be offering the apple pie as part of our dessert menu since our supplier is no longer producing the product."

The dessert is now noticeable absent from online menus, and will only be available in locations while supplies last, according to Chewboom.

However, there will still be plenty of ways to get your sweets fix at your local Burger King. The fast food chain is still offering their Apple Pie (which is served in pockets of pastry, not like the Dutch Apple Pie's slices).

They are also offering vanilla, chocolate, and strawberry shakes chocolate and strawberry sundaes vanilla soft serve filled cone HERSHEY'S® Sundae Pie and King Fusion with Emperador®.

A Reddit thread reacted to the sad Dutch Apple Pie news, and customers are definitely upset. Some are even hoping to buy the pies in bulk before they're completely sold out!

Some have also decided to stop going to Burger King entirely, saying that they only went there for the apple pie. One Reddit user wrote, "Same here, I've been searching in disbelief as to the mysterious disappearance. It's the only reason why I order from BK. Guess it's back to McDonalds for me."

Although it seems unlikely that the Dutch Apple Pie will make a comeback, especially considering the fact that it was the supplier not BK who made the decision, customers are still hoping to see it return.


Watch the video: Burger King - The Taster (December 2021).